Christina Tan

Principal Consultant

Christina Tan is a skilled Principal Consultant with 25 years of experience in business development, acquisitions, sales, and sales management, primarily serving Southern California.

She has created revenue growth in multiple industries, including publishing, portraits, and transportation. Before joining ERA, she served as an Area Sales Manager, leading high-performing national award-winning teams at Lifetouch and Shutterfly Inc., surpassing profitable growth goals each year. In addition to successfully leading various teams, she also focused on forging mutually beneficial personal relationships with clients. During her tenure at Lifetouch, her proven leadership resulted in her area moving from #12 to #1 in her region in the first two years, growing her business from 2.5M to over 15M.

Christina also served on the National Advisory Board, Marketing Council, and Finance Council for Lifetouch, representing the West Coast region. As a mentor to various sales and business leaders nationally, she met with new business managers to sharpen business practices and understanding.

Christina is client-focused, earning the trust of over 1,000 clients in the education industry. Her knowledge of this industry, execution expertise and valuable insight make her a critical asset to helping her clients achieve savings. She is a graduate of Loyola Marymount University with a BA in Communication Studies, emphasizing Business Marketing, currently residing in Southern California.